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Archive for 'Advertising'

New trends in advertisement business

Mobile outdoor advertising method for businesses is attention - getting and head turning ambient media of advertising, which will ascertain you to achieve the highest possible opportunities in your business.

It is a powerful, effective and cheaper advertising solutions assure businesses exposure in an immense way, give opportunity to get connected with target segments of people and take near to the line of sale than any type of traditional media of advertising.

The advertising can be done through eco friendly bikes called as “Adbikes” and its street team of advertiser that put your ad content directly in front of your target audience. Undoubtedly, this outdoor advertising solution delivers amazing and effective results that pull out your business to higher product selling.

This type of advertising pointed out the benefits of your messages directly to their consumers. The advertiser can operate it to day or night with huge impact and impression on people’s mind to enhance sale. Also it has the ability to reach each and every mobile customer who get less exposure to other advertise media like auctioned advertisement – magazines or newspaper ads, TV - media ads, etc.

It generates more attention that other media of advertising such as a static banner or hording. Around the world, all people not capable to read news papers or to watch TVs or not going to online for paid TV - media buying – advertisement and because of that it is effective.

Buynowmedia is providing this mobile advertisement solution and much other advertisement solutions for your business growth and help to reach near to target segment of people.

Posted on 18 June '08 by Carolina, under Advertising. No Comments.

Media planning with creative advertising and marketing clients

Success in any endeavor would mostly come through a concerted teamwork. The same principles are very much applicable to the process of media planning. The media planners have to work in close proximity with other units of the organization like the client marketing branch and the creative advertising branch to find out a real plan worthwhile pursuing.

Profits in the field of media buying is calculated on the basis of the gross cost that is paid by your client and the negotiated net payments finalized by the media planner that you pay to the media. Efficient media planner will thus convert advertising into a profitable proposition for you. Ordinarily the standard discount comes in the range of 10-15% of the cost.

For example, you might have quoted by a Television channel that your ad will cost around $1000 if it is broadcast on the prime slots and around $700 in other slots. Television advertising being an important part of your ad campaign you may be tempted to accede to the requests. However, you may find to your delight that your experienced and professional media planner has been able to negotiate the costs down to $700 for prime slot and $500 for other slots.

Planning media ads has become such an important part of the business activity that the demands for efficient media planners are always on the growth. That is why you will find a number of well known global agencies that have taken to media planning. There are also many specialty groups that have expertise for specific industrial ventures.

Posted on 20 April '08 by Carolina, under Advertising. No Comments.